The In-House Marketing Lead
In shortAI video looks professional when you lock characters and locations before generating anything, then follow a written cinematography plan. Consistency sheets and a shot spec matter more than which video tool you pick.
The same working day, before and after AI joined the team. Hours are typical, not exact.
The brief says 'a short video for the event'. No crew, no budget.
You write the script with AI, then break it into shots.
Every clip shows a slightly different person.
Character and location sheets lock how everyone and everything looks.
You try five video tools and get five styles.
A written shot spec goes into the tool that fits each shot.
Stitching clips together looks amateur.
Camera moves and lighting are planned, so the edit holds together.
You wonder if it's good enough to show the CEO.
It goes into the real campaign.
You own marketing output for your company, and that now means video. You tried AI video tools and hit the problem fast: characters and locations drift between shots, and nothing looks good enough to carry the brand.
The fix isn't a better tool. It's the discipline real production uses: lock character and location consistency first, then shoot from a cinematography plan instead of one-off prompts.
A 50-minute diagnostic on your own business. We map where AI fits and what to build first.
Make a character reference sheet first: turnaround, close-ups, expressions, palette and a 'do not change' list. Use its panels as image references in every shot prompt.
It changes every few months. Pick per shot: some tools handle people better, others camera movement. The written shot spec is what keeps the result consistent across tools.
Yes. This engagement started with no production background. The method borrows the steps real productions use and turns them into checklists.
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