Workshop 05 · Market Square

The Sales Pro Wanting an Edge

AI for sales professionals and business developers

Goal setCall prep: 45 → 5 minSales & business developmentEurope

In shortSalespeople get the most from AI in research and preparation: account research, call prep and first drafts of outreach. The human part stays the relationship and the judgement about what to say.

Book a diagnostic — 49€See a day in the life ↓
For: Account executive, BDR, Consultant

A day in the life

The same working day, before and after AI joined the team. Hours are typical, not exact.

  1. You scroll LinkedIn looking for who to call.

    A short list of accounts with a reason to call today is ready.

  2. Each email starts from a blank page.

    First drafts use real details from the account. You make them yours.

  3. 45 minutes of prep before a call.

    Five minutes with a one-page brief: company, person, likely objections.

  4. Notes stay in your head after the call.

    The call summary and next steps write themselves into your CRM.

  5. You wonder how the top rep does it.

    Now you know.

The real engagement

You're good at what you do. But the top performers around you use AI to prospect smarter, personalise faster and research deeper, and the gap widens every quarter.

You have the instinct and the relationships. You need the right tools on top of them. Not generic prompts: a workflow built around how you actually sell.

You find yourself thinking…

  • “I want to use AI for outreach without sounding like a bot”
  • “I need to look AI-fluent to clients and management”
  • “The best reps are closing more. I want to know exactly how”
  • “My research and prep take too long”

What you'll leave with

  • An AI prospecting workflow tailored to your sales motion
  • Prompt frameworks for outreach that doesn't read as generated
  • A pre-call research system: 5 minutes instead of 45
  • A way to position your AI fluency with clients
Tools in this workshopClaudeLinkedInYour CRMCall recorders

Your next step

A 50-minute diagnostic on your own business. We map where AI fits and what to build first.

  • 1:1, online
  • Your files, your tools
  • A written plan after the call
49€50 minutes
Book Diagnostic →

Questions from this workshop

How do salespeople use AI without sounding robotic?

Use AI for research and structure, then write the opening line and the ask yourself. Specific details about the person beat any template.

What's the fastest AI win in sales?

Pre-call research. A one-page brief on the company and person, built from public sources, saves the most time in the first week.

Do I need a special sales AI tool?

Not to start. A general assistant with your ideal-customer profile and examples of your best emails covers most of it.

Next door

Other workshops nearby in the city.

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